European sports and entertainment service Lagardère Sports will function as Riot Games' League of Legends European Championship sponsorship agency during its last-minute venture. The alliance was announced today by Lagardère Sports.
Lagardère Sports is expected to utilize its expertise in sports marketing and consulting to set up new endemic and non-endemic ventures to the LEC. "In Lagardère Sports our aims have always been to assist manufacturers with their unique requirements and allow them to reach out to their target classes," Lagardère Sports managing director Robert Müller von Vultejus stated in an announcement. "We are devoted to impact their company in the best way possible through promotion activities in sports" Lagardère Sports will begin a"microsite" detailing the bureau's esports initiatives and sponsorship opportunities throughout the LEC. Riot Games and Lagardère Sports will also be expected to announce during the upcoming few days"several new ventures" for the LEC. Last week, Riot declared Kia Motors since the European league's automotive host for its 2019 season. Kia will host a"Play of the Game" segment that will air throughout the LEC. The LEC will kick off Jan. 18 as 10 European League of Legends teams--
--compete to make the championship title and a place at Riot's global occasions.
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